Despite retail success in Harrods and Boots, Polished London hadn’t cracked TikTok’s highly viral commerce space, struggling to translate luxury retail positioning into fast-moving social sales.

We repositioned the brand narrative for TikTok’s audience, using creator-led paid ads that emphasized aspirational yet accessible beauty. We tested hooks, ad formats, and offer positioning to drive urgency without diluting the premium image.

The result? A 320% increase in TikTok Shop sales in 8 weeks, with CPAs 40% lower than projected and a surge in organic content volume from creator customers.