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FOX TAN
From Established Tanning Brand to TikTok Shop Top Seller
Fox Tan had strong brand recognition offline and online but hadn’t translated this into TikTok Shop dominance. They needed to crack the platform’s fast-paced sales mechanics without eroding brand equity.
We launched a combined paid ads + creator seeding strategy, pairing viral creators with direct-response ad creatives to spike sales velocity. We optimized ad hooks, CTA timing, and creative length weekly for fast iteration.
This resulted in 5x sales growth on TikTok Shop in 6 weeks, achieving TikTok Top Seller badge and sustaining 2.8x ROAS on paid campaigns.
