Fox Tan had strong brand recognition offline and online but hadn’t translated this into TikTok Shop dominance. They needed to crack the platform’s fast-paced sales mechanics without eroding brand equity.

We launched a combined paid ads + creator seeding strategy, pairing viral creators with direct-response ad creatives to spike sales velocity. We optimized ad hooks, CTA timing, and creative length weekly for fast iteration.

This resulted in 5x sales growth on TikTok Shop in 6 weeks, achieving TikTok Top Seller badge and sustaining 2.8x ROAS on paid campaigns.