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CLOMANA
From TikTok Beauty Giant to Expanding Into Meta Ads Success
Clomana was already one of TikTok’s biggest beauty brands, but growth had plateaued. They needed a cross-platform strategy to maintain momentum.
We designed an integrated Meta Ads strategy to complement TikTok success, targeting lookalike audiences and retargeting TikTok engagers with tailored Meta creative.
We adapted TikTok-style content for Instagram Reels to maintain creative synergy.
This resulted in a 40% lift in overall revenue within 60 days, a 25% decrease in blended CPA, and 30% higher ROAS on Meta than previous benchmarks.
