Grays had strong local traction but struggled to break into national markets and online retail dominance, with limited digital exposure outside their core audience.

We launched an aggressive TikTok Shop sales strategy, blending creator partnerships with native-style UGC ads that prioritized authenticity over polish.

We optimized live selling events and leveraged platform promos to spike urgency.

In under 90 days, Grays climbed to TikTok Shop’s #1 tanning product in the UK, achieving a 450% sales increase month-on-month and a 35% boost in repeat purchases.