Launched on TikTok Shop and Meta, Claudia Kilsby became a cult favorite with its signature eau de parfum - a sophisticated blend of citrus, floral, and woody notes.

As a boutique indie brand, Claudia Kilsby had niche appeal but lacked the digital scale and. visibility to compete with legacy perfume houses or dominate in online discovery channels.

We rolled out a full-funnel TikTok Shop launch strategy focused on creator seeding, aesthetic-led storytelling, and scent-driven UGC content. Using Meta to retarget high-intent audiences, we built cross-platform momentum and drove high-converting traffic to TikTok Shop.

Claudia Kilsby quickly rose to become the #1 indie perfume brand on TikTok UK, with viral growth fueled by fragrance-layering trends, creator reviews, and immersive storytelling. The campaign drove a 500% spike in sales and a 40% increase in new customer acquisition, solidifying its position as a breakout beauty brand.